The Original UnBraider is a game-changing tool that has revolutionized the often time-consuming task of removing braids. While many enjoy the beauty and versatility of braided hairstyles, the lengthy removal process can be a major drawback. The UnBraider addresses this by allowing users to take down up to eight braids simultaneously, dramatically speeding up the process.
Natasha Anderson invented the Original UnBraider in 2004 to simplify removing her daughters’ braids. After stepping away from the business, her daughter Khadija Imara stepped in as CEO in 2021 and relaunched the product in February 2023, recognizing its growing relevance and value to the community.
With the resurgence of interest in natural hair and protective styles, Imara saw a prime opportunity to bring the UnBraider back to market. A viral video showcasing the tool garnered over 4 million views, earning praise for its efficiency and innovation. The specially designed comb can handle multiple braids at once—more if the braids are smaller—making the process faster and easier.
Beyond the UnBraider, Imara is expanding the brand with complementary products like a Comb Out Spray Conditioner and No Itch Shampoo, with aspirations to see them on store shelves soon. She highlights the community-driven nature of the brand, proud to offer practical solutions tailored to their needs.
Imara’s vision includes empowering hairstylists and entrepreneurs to increase their earnings with the $27.99 comb, promoting widespread success. Her mission is rooted in sharing their journey and uplifting others, making success a shared and sustainable goal.