Beyoncé stuns in Levi’s latest “Reimagined” campaign, embracing a timeless denim look that nods to her country roots and her track “Levi’s Jeans.” The campaign’s debut sent waves of excitement through her fanbase.
Dressed head-to-toe in Levi’s, she sports a cropped white tee, curve-hugging blue jeans, and a denim cowboy hat, all set against the backdrop of a laundromat. Her platinum blonde curls and glowing complexion complete the striking visual.
The campaign’s first installment, “Launderette,” reimagines Levi’s iconic 1985 ad featuring Nick Kamen. This time, Beyoncé replaces rocks with diamonds in the washing machine, in a stylish twist directed by Melina Matsoukas.
In a press release, Beyoncé expressed her pride in collaborating with Levi’s to craft imagery that captures the American spirit. She emphasized the importance of highlighting denim through a female lens, a perspective often underrepresented.
Beyond music, Beyoncé continues to expand her empire with ventures like her Cécred haircare line, SirDavis whiskey brand, and now this bold Levi’s partnership.
So, what’s the verdict—hot or not?
