Tory Burch invites everyone to explore her latest store at 151 Mercer Street in SoHo, just steps away from her original boutique on Elizabeth Street, opened in 2004. Nearly twenty years later, this new flagship reaffirms her deep connection to New York City.

Burch shared her enthusiasm for the Mercer Street location, describing it as a reflection of the brand’s evolving retail identity. She relished the creative journey, merging a modern aesthetic with her signature decorative flair and personal details, giving the downtown space a sense of homecoming.

Spanning 6,000 square feet across multiple levels, the store embodies Burch’s distinct vision. In collaboration with architect Gwenael Nicolas—known for blending French and Japanese design—the space fuses cultural warmth with minimalist sophistication. Oak, rattan, and brass dominate the design, balancing contemporary style with timeless elements. Visitors are welcomed by wood and ceramic parquet floors, wicker honeycomb displays for accessories, and vintage patchwork quilts that celebrate artisanal craftsmanship.

To enhance the homecoming feel, Burch infused the store with sentimental details: woven baskets suspended from the ceiling evoke her childhood kitchen, while curated pottery and artwork from her travels add a personal touch.

The boutique offers the complete Tory Burch collection, from ready-to-wear and footwear to handbags, home accents, and exclusive pieces like the 151 Mercer handbags and a limited edition of the Lee Radziwill Double Bags, available only at this location. Step into the new Tory Burch experience.